Title

Colin Kaepernick defends move to protect personal brand (Quotes: Mark McKenna) USA Today - February 4, 2013

Document Type

News Article

Publication Date

2-4-2013

Abstract

Colin Kaepernick defends move to protect personal brand article by Jeffrey Martin on USA Today quotes Mark McKenna, February 4, 2013.

"Sometimes, there is some money to be made from capitalizing on a hot theme," said Mark McKenna, a professor at Notre Dame School of Law specializing in intellectual property, via e-mail. "That moment is, for most of your examples, pretty fleeting – think 'Linsanity.' But it's possible it is enough to justify some interest.

"But in the cases in which the phrases refer to a particular individual, sometimes they're less concerned with using the term themselves to make money than they are in controlling that term and preventing others from using it – especially if they are concerned about it being used in some unsavory way."