If you walked through your local grocery or beauty store today, there is no doubt that you would be bombarded with thousands of different products. You may also observe that many labels accompanying these products utilize terms such as “organic,” “natural,” or “green” in their marketing efforts. Most consumers look to these labels and trust that the products are better for their health and the environment. In a recent study, over 80% of millennials believe that purchasing ecofriendly products not only improves their quality of life, but 75% of millennials are actively looking to make greener changes in their homes and lifestyles. Further, according to a Nielsen’s Global Corporate Sustainability Report, 66% of consumers, including 73% of millennials, would spend more money on a product if it comes from a sustainable brand.
THE LACK OF REGULATION IN PREVENTING GREENWASHING OF COSMETICS IN THE U.S.,
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