Using the principles of behavioral psychology and related fields, marketers have changed human behavior in order to increase sales. Governments have used these same principles to change human behavior in order to advance policy goals, such as increasing savings behavior or organ donations. This article surveys a significant portion of the new learning in behavioral ethics in support of the claim that by teaching behavioral ethics we have a realistic chance to improve the ethicality of human decisionmaking and actions.
Robert A. Prentice,
Behavioral Ethics: Can It Help Lawyers (And Others) Be Their Best Selves?,
Notre Dame J.L. Ethics & Pub. Pol'y
Available at: http://scholarship.law.nd.edu/ndjlepp/vol29/iss1/2