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52 St. Louis U. L.J. 843 (2007-2008)


This contribution to the annual teaching edition of the Saint Louis University Law Journal encourages teachers to begin trademark law courses using the concept of distinctiveness as a vehicle for articulating producer and consumer perspectives in trademark law. Viewing the law through these sometimes different perspectives helps in approaching a variety of doctrines in trademark law, and both perspectives are relatively easy to grasp in the context of distinctiveness.


Reprinted with permission of the St. Louis University Law Journal © 2008 St. Louis University School of Law, St. Louis, Missouri.



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