52 St. Louis U. L.J. 843 (2007-2008)
This contribution to the annual teaching edition of the Saint Louis University Law Journal encourages teachers to begin trademark law courses using the concept of distinctiveness as a vehicle for articulating producer and consumer perspectives in trademark law. Viewing the law through these sometimes different perspectives helps in approaching a variety of doctrines in trademark law, and both perspectives are relatively easy to grasp in the context of distinctiveness.
McKenna, Mark P., "Teaching Trademark Theory Through the Lens of Distinctiveness" (2008). Journal Articles. 265.