Document Type

Article

Publication Date

2010

Publication Information

20 Bus. Ethics Q. 75 (2010)

Abstract

This paper explores the influence of social categories on the perceived trade-off between a relatively bad but equal distribution of resources between two parties and a profit-maximizing yet unequal one. Studies 1 and 2 showed that people prefer to maximize profits when interacting within their social category, but chose not to maximize individual and joint profits when interacting across social categories. Study 3 demonstrated that outside observers, who were not members of the focal social categories, also were less likely to maximize profits when resources were distributed across social category lines. Study 4 showed that the transaction utility of maximizing profits required greater compensation when resources were distributed across, in contrast to within social categories. We discuss the ethical implications of these decision-making biases in the context of organizations.

Comments

Avishalom Tor joined the faculty at Notre Dame Law School in 2011.

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