Personalized Behavioral Regulation Is Here: What Lessons for “Personalized Law”?

Document Type

Article

Publication Date

2024

Publication Information

29 Jerusalem Rev. Legal Stud. 48 (2024).

Abstract

From the Introduction

Currently, the most developed and widely implemented form of personalized law, personalized behavioral interventions (or “personalized nudges”) offer a useful case study that demonstrates both the potential and the challenges facing the adoption of personalized legal regimes advocated most eloquently by Ben-Shahar and Porat1. Personalized nudges are a recent sub-species of nudges—increasingly ubiquitous regulatory interventions that shape people’s actions primarily through behavioral levers rather than by imposing constraints (like mandates or bans), changing economic incentives (like taxes or subsidies), or merely disclosing information2.

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  1. Omri Ben-Shahar & Ariel Porat, Personalized Law: Different Rules for Different People (2021).
  2. Avishalom Tor, The Law and Economics of Behavioral Regulation, 18 Rev. L. & Econ. 223, 229-31 (2022) [hereinafter “Behavioral Regulation”] (defining nudges as “significantly behavioral interventions” after discussing alternative definitions); Avishalom Tor, A Better Nudge Definition (March 12, 2023) (unpublished manuscript) (on file with author). For the original definition of “nudge,” see, Richard H. Thaler & Cass R. Sunstein, Nudge: Improving Decisions about Health, Wealth, and Happiness 5-6 (2008).

Comments

This article develops some of the arguments recently outlined in Avishalom Tor, Digital Nudging: Contours and Challenges, in Law and Economics of the Digital Transformation 3, 9–10, 11–13 (Klaus Mathis & Avishalom Tor eds., 2023).

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